~ By Kristina Mathews
In five weeks, my second book, Worth The Trade, will be released. I am thrilled, excited, and hopeful that readers will love Marco and Hunter’s story as much as I do. But I feel a little guilty about promoting this book when my debut novel, Better Than Perfect, is still only three months old. Will the attention I give the new book baby make the first born jealous? How do I balance my time and attention between the two books, and the next books that come along?
I have two children, but they are four and a half years apart. My first born got plenty of attention before his brother came along. And I think becoming a big brother helped him mature and become a more patient, responsible kid. Or maybe it was playing t-ball.
I know that having more books available to readers is a good thing. If they like the first, or the second, they can pick up the other book. And hopefully, they will look forward to more of the series.
I’m still new enough at this business to feel like the whole promotion side of things is a big mystery. Does blogging help? Should I pay for ads? Tweet my buy links over and over? How do I get more reviews? Are bad reviews as effective as good reviews in getting the word out? Don’t even get me started on Facebook. A post I think will garner lots of attention is seen by a dozen people at most. A random anecdote about my teenager is seen my hundreds. The other day, I posted about my favorite baseball player’s stolen scooter. I tagged Hunter Pence and my post was seen by over 5,000 people. I have around 300 likes on my page. But when I tagged him again, commenting on the return of his beloved scooter, it was seen by 10 people. Go figure.
I wish having been through the release of my first book would tell me everything I needed to know about having a successful second book launch. Just like I thought the edits on my second book would be easier, and writing the third book even easier. Nope. Just like with kids, what worked with the first one, might not work with the next one. Experience helps only in not worrying as much about the little things.
So I will try to juggle promoting this second book, edits on the third book, and writing the fourth book in the series. But I’ll never forget my first book. Johnny Scottsdale will always have a special place in my heart. I’ve signed print copies of the book. Had friends and co-workers tell me how much they enjoyed it and are looking forward to the next book.
And I do have to stop and think that I’ve done something many people only dream of. I’ve published more than one book. Harper Lee and Margaret Mitchell only published one book each. Not that I expect my books to become classics such as To Kill A Mockingbird or Gone With The Wind, but I do hope I’ll be able to get this marketing thing down well enough to keep writing and sharing my stories with as many people who will enjoy them.
I also hope that I will get as much of a thrill when readers love my fiftieth book as I got from my very first review of my very first book.
Kristina Mathews doesn’t remember a time when she didn’t have a book in her hand. Or in her head. But it wasn’t until she turned forty that she confessed the reason the laundry never made it out of the dryer was because she was busy writing.
Kristina lives in Northern California with her husband of more than twenty years, two sons and a black lab. A veteran road tripper, amateur renovator and sports fanatic. She hopes to one day travel all 3,073 miles of Highway 50 from Sacramento, CA to Ocean City, MD, replace her carpet with hardwood floors and serve as a “Ball Dudette” for the San Francisco Giants.