Check out our chapter members’ panels at this week’s RWA Nationals Conference!
Thursday 7/24, 8:30-9:30 a.m.
Juggling Two Careers: Strategies for Keeping All Your Balls in the Air (CAREER)
Speakers: Jennifer Lohmann and Kelly Maher
Two authors with day jobs as librarians share strategies for balancing two careers and multiple identities including career planning, increasing productivity, pen names, when or should two jobs intermingle, and what to do when they can’t be kept apart.
Thursday 7/24, 11-12 p.m.
The Six Goals of Online Book Promotions (and the Tools to Achieve Them) (MARKETING)
Speaker: Laura Kaye
A best-selling author discusses a new perspective on online book promotion, offers concrete advice, and shares the approaches that allow authors to use social media more effectively.
Thursday 7/24, 11-12 p.m.
Untie Your Tongue: How to Lead Successful Workshops and Author Events with Confidence (CAREER)
Speakers: Asa Maria Bradley and Rebecca Zanetti
Two authors pull on their vast experiences as college professors to show how to successfully plan and lead any workshop or author event. Learn how to make the event fun, for both the author and attendees, as well as how to enhance social media interactions with readers.
Thursday 7/24, 3:15-4:15 p.m.
Brand Smart: Your Guide to Creating an Author Brand (MARKETING)
Speaker: Kristin Wallace
An author and 15-year veteran of the advertising industry will teach participants how to use marketing tools to develop an author brand, identify target readers, and develop a marketing plan to reach them.
Thursday 7/24, 4:30-5:30 p.m.
Paranormal Romances: Dead, Soft, or Rearing Up to Bite? (INDUSTRY)
Speakers: Kate Douglas, Cynthia Eden, Justine Willis, and Rebecca Zanetti
Join best-selling paranormal authors and a national account sales director for a frank discussion regarding the paranormal market. See what it takes to make your book stand out in a crowded market and how the different paranormal species are selling in different formats.
Friday 7/25, 12:45-1:45 p.m.
The Hybrid Author: How to Stay Diversified (and Keep Up!) in Today’s Constantly Changing Market (CAREER)
Speakers: Bella Andre, Jennifer L. Armentrout, Lauren Blakely, Laura Kaye, and Monica Murphy
Best-selling authors who are published in a variety of formats/publishing models discuss and answer questions on the many options available to writers in today’s changing publishing market.
Friday 7/25, 2-3 p.m.
A Global Affair (CAREER)
Speakers: Donna Alward, Sun Chara, Jennifer Hayward, and Lynn Marie Hulsman
Discover how to take charge of your product and launch your book onto the world marketplace and build name recognition, readership, and sales.
Friday 7/25, 4:30-5:30 p.m.
A Tale of Four Houses: Lessons Learned on Divergent Paths to Success (CAREER)
Speakers: Alyssa Alexander, Tracy Brogan, Kimberly Kincaid, and Jennifer McQuiston
Join best-selling and award-winning authors for a discussion on the trials and tribulations of getting that book contract and what to expect during the first year of publication. Learn how four authors, each at a different publishing house, carved their own path and benefitted from each others’ experiences and knowledge.
Saturday 7/26, 11-12 p.m.
Managing the Modern Romance Career (CAREER)
Speakers: Jennifer L. Armentrout and Laura Kaye
Two New York Times best-selling authors reveal how they manage their careers and protect their interests when working with multiple publishers, writing in more than one romantic subgenre, and publishing the frequent releases that readers expect.
Saturday 7/26, 12:45-1:45 p.m.
Bifocals, Air Conditioning and Depends®: The Challenges and Benefits of Being a “Mature” Author (WRITER’S LIFE)
Speaker: Nancy Fraser
Explore the challenges and benefits of being a mature author in the sometimes youth-oriented world of romance publishing, including recognizing the pluses maturity brings to your work and the marketplace.
Saturday 7/26, 4:30-5:30 p.m.
Cooperative Marketing: Get More Bang for Your Buck with Less Work (MARKETING)
Speakers: Robin Covington, Avery Flynn, and Kimberly Kincaid
A panel of authors discusses how they work together to reach beyond their individual readerships, broaden their audience through social media, and get more for their advertising dollar.
Happy conference! And let us know what you learn!