Write like a Marketer: How to Build your Writing Brand through Blogs

~ By Sofia Sawyer I’ve been writing for as long as I can remember, first starting with some pretty basic poems when I was in grammar school all the way to full-length manuscripts by my early twenties. I was creative, always looking for ways to tell a story. It wasn’t until my mid-twenties when I hit a roadblock in my career that made me look at writing a little differently. It was no longer about being an artist, but about putting myself out there as a subject matter expert. Through that, I quickly learned how writing can position you...

Promotion, Part 2: Poking Holes at Pinterest?

~ By Sherri Hansen * Read Part 1, Marketing The Old Fashioned Way, here.  The general rule of social media is, do what you enjoy. I love Pinterest! I think of it as a big file cabinet with color-coded folders for fun things – except that I don’t have to dig through a bunch of papers when I want to go back and find what I need. One fun way for authors to use Pinterest is to make a folder for each of your books and use them like a story board – pictures of people who look like...

Promotion, Part 1: Marketing the Old-Fashioned Way

~ By Sherri Hansen So you’ve written a wonderful book. Friends and family who’ve read it rave about how good it is.  Now all you have to do is to figure out how to get it into the hands of the hundreds and thousands of other people who you know would enjoy it. Marketing your book can be far more intimidating than writing it – especially for a writer who is more introvert than extrovert. For me, it is not so much the lack of courage, but lack of time that comes into play. Whatever your reason for not...

Timing is Everything

~ By Heather M. Miles  I started my writing career with the idea that I would write a series. Pretty ambitious but it was what I enjoyed reading, so why not start with what makes me happy. I had my idea laid out and began the process of writing. I found out quickly that I am not much of a plotter. I have taken no less than five classes on plotting and, while I can come up with a relatively concise outline of my story, I still miss the mark on plotting. I admire those that can do it...

Author Promo vs Book Promo … Which Works Best

~ By Nancy Fraser  Should an author promote themselves? Or, should they lean toward promoting their books? Is there a happy medium? Different publishers have different ideas and so do authors. The big push seems to be in promoting yourself as a person, using that personal connection to build up readers. Let’s take a closer look at the different methods of promotion. Promoting the Author More than one of my publishers swears this will work. Yet, just exactly WHAT should you tell the reader? For instance, do they need to know I was married for 27 years but am now divorced? When...

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