Connecting Through Brand

You’ve written a book you love. Do you find yourself dreading your launch because you don’t think anyone will buy it? Do you have a languishing backlist? Do you want a better way to be discoverable so your ideal readers are scrambling to buy your book? In this workshop, we’ll discuss a slow burn way to find and grow your audience and inspire them to purchase your book, no matter where you are on your publishing journey. By then end of this workshop, you’ll learn:

• How to find the core of your brand
• Using your brand for discoverability and connection
• How to develop and use your brand to to sell without selling 

Rona Gofstein is a published romance author and an Author Accelerator certified fiction book coach with a specialty in romance and women’s fiction. A published romance author since 2007 (you can find out her pen name if you work together!), Rona loves working with writers who have longed to make their book writing dreams a reality. She describes her style as intensive feedback combined with compassionate enthusiasm because she knows that on this journey writers need both clarity and support. She has spoken on writing craft and business across the country and is the past president of the New Hampshire RWA chapter and Board Universe. She lives in Massachusetts with her husband and sons, misses the 24 hour diners of her home state of New Jersey and is always up for getting coffee or talking about books, writing, and where to go out for dinner.