Keeping the New Releases Coming: Rapid Release for Hybrid and Indie Authors

2022 June | Business

WHEN: June 1, 2022 – June 30, 2022 via GroupsIO

Course Description:

Once, long ago, back in the halcyon days of decent sized advances – or advances, period! – when many of us snagged contracts that guaranteed we’d have a new book out every year unless we didn’t turn in a book every year, an author could make a living – a meager one, but still a living – with less pressure.

Unless you were Nora Roberts or Janet Dailey who were whipping out short romances on a monthly or nearly monthly scale, that is. But the only way most of us had more than a single book out was to have a spin-off tale with characters from one book appearing in a book of their own, or we jumped from one category to another, or write for more than one publisher. I did romantic comedy for four different publishing houses plus historical romance back in the 1990s. While the words “rapid release” were never mentioned, since the majority of them were under my Beth Henderson name, it was the only version of “rapid release” back then.

Rapid Release is frequently bandied about these days. Most frequently for writers who have dived into being Independent publishers. But many of us with backlists, went Indie with reprints, so we already have a foothold in two places if we’re still pursuing traditional publication as well.

But traditional publication doesn’t promise “rapid release”, mostly because there are so many small companies picking up the slack the large traditional companies have left available, and editing, cover creation, formatting, as well as office overhead means each traditionally published title, even those not offered in paper editions, is high. Rapid Release isn’t something they can afford to do in the manner we might like. Which means, we need to do it ourselves.

In this 4-week workshop we’ll talk creating new shorter series to release independently to achieve the Rapid Release benefit – which is keeping our readers primed, reading, and eagerly hitting those Pre-Order buttons. We’ll also talk formatting of books, cover creation, and everything else that goes into getting these stories ready to load to Amazon as Shorts or Quick Reads or lined up with pre-order buttons. But FIRST, we’ll talk what to put into a rapid release system of our own.

About the Instructor:

BETH HENDERSON has a lot of romantic comedy, romantic suspense, and historical romantic mystery titles, but when the temptation to go a “proper” Rapid Release series, she went for paranormal cozy mystery comedy with a gentlemanly werewolf hero and a feisty investigative journalist who doesn’t believe she’s a witch—even though her mother told her she was one. Fortunately, the reviews have raved about this slight twitch in genre niche. It’s got to be the only cozy mystery series were dogs get interviewed by the amateur sleuths. Visit her at, on, or @Beth__Henderson on Twitter.