Level Up your Social Media

2022 October | Advanced Track

WHEN: October 1, 2022 – October 31, 2022 via GroupsIO

Course Description:

Have you been consistently using social media as an author, but feel like you’re ready to take it to the next level? This workshop may be just what you need. Social media coach and author Lisa Catto will help you dig deep on your social media platforms to make data-driven decisions to strengthen your presence. This workshop includes an introduction to analytics for the major platforms (Facebook, Instagram, Twitter). Lisa will teach you how to set social media goals, how to evaluate your content and engagement to determine what’s working (and what isn’t), and how to decide where to go next with your accounts. This workshop is intended for authors who feel like you have a good handle on posting consistently and are ready to get critical.
For bonus social media awesomeness, sign up for my CRW workshop in March: Plan Your Quarter of Social Media. This workshop will help you get consistent with posting to your accounts so by the time the Level Up your Social Media workshop rolls around, you’ll have six months of data to work with. 

About the Instructor:

Lisa Catto is a social media coach who has worked in public relations, specializing in social media, for nearly 20 years. She also writes cozy mysteries and romance under pen names, which gives her unique insight into the social media needs and challenges of authors. Lisa enjoys helping authors ditch some of the overwhelm that comes with managing social media along with everything else authors have to do. She offers individual and group coaching, social media training, and assessment of individual accounts through her business Caledonia Creative (CaledoniaCreative.com).