Plan Your Quarter of Social Media

2022 March | Advanced Track

WHEN: March 1, 2022 – March 31, 2022 via GroupsIO

Course Description:

Do you find yourself thinking, “I haven’t posted to social media today/this week/this month” over and over again, unable to break from that reactive cycle? Or, “I have nothing interesting to share beyond my book releases” is a thought you’ve had once or a million times? You’re not alone. For so many of us, social media is an afterthought or something we feel needs to be spontaneous. We often spend too much brainpower worrying over what to post, when to post, and how long it’s been since we’ve posted last. The good news is it doesn’t have to be that way. In this workshop, social media coach and author Lisa Catto will teach you strategies to develop content for your social media channels, a framework for your posting, and tools and resources to plan your posts. By the end of the workshop, you’ll have a social media plan for Q2 in 2022 (with as much or as little detail that works for your style). 
For bonus social media awesomeness, sign up for my CRW workshop in October: Level Up your Social Media. That workshop will help you evaluate what you’ve been posting to social media so you can make data-driven decisions to improve it. You can use the data you get from your consistent posting in Q2 and Q3 for that workshop.

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About the Instructor:

Lisa Catto is a social media coach who has worked in public relations, specializing in social media, for nearly 20 years. She also writes cozy mysteries and romance under pen names, which gives her unique insight into the social media needs and challenges of authors. Lisa enjoys helping authors ditch some of the overwhelm that comes with managing social media along with everything else authors have to do. She offers individual and group coaching, social media training, and assessment of individual accounts through her business Caledonia Creative (