WHEN: November 9, 2024 – 2pm ET | 1pm CT | 12pm MT | 11am PT via Zoom
Course Description:
Is your book not selling? It could be your Amazon book page. More and more Amazon book page conversion is a big issue, and it can also impact your Amazon relevancy score. What’s a “relevancy score”? This class will unpack that as well!
It’s one thing to have your book up on Amazon, it’s quite another to have a book page that actually sells your book. This session will go over tips and insider information on turning your Amazon book page into a sales machine!
We’ll discuss:
- Your book description: how to make it your #1 sales tool
- Understanding how Amazon “scans” your page for relevancy
- Understanding your Amazon relevancy score
- Running Amazon ads that aren’t converting? We’ll dig into that too and offer some quick remedies to help increase your ad conversion
- Your book’s tagline: how this helps to sell more books
- How to get more real estate on your Amazon book page
- Ways to use Author Central to enhance your book page
- Using video on your Amazon book page – yes you can!
- Using Author Central to enhance your Amazon Book Page in super creative ways!
- Creative ways to add Amazon keywords to your Amazon book page for better page visibility
- Amazon also bots – why they matter to your page visibility
- ….and much more!
About the Instructor:
Penny C. Sansevieri, Founder and CEO Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. She is an Adjunct Professor teaching Self-Publishing for NYU. She is the author of eighteen books, including From Book to Bestseller, How to Sell Your Books by the Truckload on Amazon, 5 Minute Book Marketing for Authors and How to Revise and Re-Release Your Book!