So…my weekend, or The Benefit of taking a Master class

Peggy Jaeger~ By Peggy Jaeger

There really should be something done about lousy internet in hotels and conferences! I was at a fabulous conference this weekend and couldn’t blog about it because it took FOREVER to get connected to WiFi. Oh well…better late than never.

Friday night I took a master class with marketing guru Jane Friedman. It quite literally changed the way I view all the social media stuff I have to do as a writer who wants to get her book in front of strangers.

For two hours she spoke about all the ways a writer can engage readers and get them to — not only visit their websites — but purchase their work.

First things first. Your website. You’re reading this so obviously you stopped here! But how did you find out about the website? Did you see a Twitter mention of it? Catch it in a newsfeed roll on my Facebook Author page? Or do you Follow me on WordPress? Since I don’t have a newsletter (a major faux pas in Jane’s opinion), I don’t have a one-on-one way to let people know about new content on my site. I’ve debated for several years about having one because it’s just one more thing I have to do, but she says the benefits are worth it.

Tree Next. The website content, itself. I don’t update my website frequently except for the blogs. My banner, headers, widgets, etc., are all pretty stagnant. And that’s the kind of traffic you never want: stagnant. You want your website to be fluid, moving, and new. So, Saturday morning between the hours of 1 am and 4 am (since I never sleep. Damn this menopause insomnia!) I updated my website. I added a new category, changed the banner and some of the graphics, and posted new info on the pages.

Last. Your work. Or in my case, my books. It’s inconceivable to me that I never thought of this, but nowhere on my website was there a page for a reader to purchase my books. Not even a direct link except if I was blogging about the book. So, ta-da- new page. MY BOOKS lists all my work from newest to oldest, the covers, and all the buy links across the e-book network and traditional publishers. Whew! That was a ton of work but I think it’ll be so worth it in the end, especially when I start to see an uptick in sales.

Jane spoke of several other ways to drive traffic to your work that I’ll be discussing tomorrow. Today I wanted to focus on the website itself.

When I’m not attending conferences of updating my website, you can find me here: Tweet Me//Read Me// Visit Me//Picture Me//Pin Me//Friend Me//Google+Me// Triberr

Fiction Fest Peggy Jaeger is a contemporary romance writer who writes about strong women, the families who support them, and the men who can’t live without them.

Family and food play huge roles in Peggy’s stories because she believes there is nothing that holds a family structure together like sharing a meal…or two…or ten. Dotted with humor and characters that are as real as they are loving, Peggy brings all topics of daily life into her stories: life, death, sibling rivalry, illness and the desire for everyone to find their own happily ever after. Growing up the only child of divorced parents she longed for sisters, brothers and a family that vowed to stick together no matter what came their way. Through her books, she has created the families she wanted as that lonely child.

Tying into her love of families, her children’s book, THE KINDNESS TALES, was illustrated by her artist mother-in-law. Peggy holds a master’s degree in Nursing Administration and first found publication with several articles she authored on Alzheimer’s Disease during her time running an Alzheimer’s in-patient care unit during the 1990s. In 2013, she placed first in two categories in the Dixie Kane Memorial Contest: Single Title Contemporary Romance and Short/Long Contemporary Romance. In 2017 she came in 3rd in the New England Reader’s Choice contest for A KISS UNDER THE CHRISTMAS LIGHTS and is a finalist in the 2017 STILETTO contest for the same title. A lifelong and avid romance reader and writer, she is a member of RWA and her local New Hampshire RWA Chapter.

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RWA Responsibilities

Peggy Jaeger~ By Peggy Jaeger

A few weeks ago, I blogged about what to do if you’re attending the Annual RWA conference for the very first time. Being a first-time attendee can be daunting and overwhelming. So many fabulous courses to choose from; the amazing publishing spotlights; the free books, oh Lord, the free books. That moment when you realize your favorite author of all time is in the same elevator as you.

It’s all heady stuff and those of us who are conference veterans know the feeling well. Which is why I want to concentrate on us old timers today and what I think our responsibilities should be when we attend the conference.

My very first RWA was in San Antonio in 2015. First timers are given an actual stick-on to place on their name badges stating they are first timer conference attendees. Like everyone else, I attached my badge banner after registration. I was standing by an escalator nervously trying not to look conspicuous and awkward in my solitariness the next day, when author Shirley Jump approached me and introduced herself. She stated she was an RWA Board Member and asked how I was liking my first conference. She asked what I wrote, was I published, what chapter did I belong to, all questions that engaged me in conversation and put me at ease. She was absolutely charming, lovely, and (if you’ve never seen her) gorgeous. She made me feel so special, I went about the rest of the day feeling less like a fish out of water.

Knowing that she took the time to reach out to me, a total stranger, to welcome me to RWA and to encourage me to take advantage of the parties, courses and workshops, gave me such a feeling of acceptance and belonging.

flower in handThe next year, as a seasoned conference attendee now (LOL) I remembered that encounter and did the same thing Shirley did: I reached out to several people who had first timer banners on their badges. I introduced myself and then engaged them in conversation about their experience the same way Shirley had.

It felt marvelous to reach out that way. I met three women who were much the same age as me, who were at that point in their lives where they wanted to devote themselves to their writing more and were attending the conference to network, see what was happening in the industry, and take advantage of some of the fabulous workshops and courses. They even asked me advice on publishing. Imagine. Me!

Ego-boosting stuff to be sure.

Every year since then I’ve made it my business to connect like that with first timers. And every year I’ve made more writing friends because of it.

Every one of us who write have at one time or another felt that solitary, awkward, what-am-I-doing-here feeling. RWA is a supportive community of writers in all phases of their publishing careers and we should embrace one another on all those levels. A smile and a word of encouragement go a long way when someone is feeling out of place or overwhelmed. So, I’m challenging all of us RWA seasoned members to reach out this year to a first-time conference attendee and welcome them into the community we all love so much. You just may make a novice writer’s day. And conference.

Peggy Jaeger is a contemporary romance writer who writes about strong women, the families who support them, and the men who can’t live without them.

Family and food play huge roles in Peggy’s stories because she believes there is nothing that holds a family structure together like sharing a meal…or two…or ten. Dotted with humor and characters that are as real as they are loving, Peggy brings all topics of daily life into her stories: life, death, sibling rivalry, illness and the desire for everyone to find their own happily ever after. Growing up the only child of divorced parents she longed for sisters, brothers and a family that vowed to stick together no matter what came their way. Through her books, she has created the families she wanted as that lonely child.

Tying into her love of families, her children’s book, THE KINDNESS TALES, was illustrated by her artist mother-in-law. Peggy holds a master’s degree in Nursing Administration and first found publication with several articles she authored on Alzheimer’s Disease during her time running an Alzheimer’s in-patient care unit during the 1990s. In 2013, she placed first in two categories in the Dixie Kane Memorial Contest: Single Title Contemporary Romance and Short/Long Contemporary Romance. In 2017 she came in 3rd in the New England Reader’s Choice contest for A KISS UNDER THE CHRISTMAS LIGHTS and is a finalist in the 2017 STILETTO contest for the same title. A lifelong and avid romance reader and writer, she is a member of RWA and her local New Hampshire RWA Chapter.

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Memories from a first time RWA conference attendee. . .

(and what I learned to do- and not do - for the next conference.) Peggy Jaeger~ By Peggy Jaeger In 2014 I attended my very first RWA conference in San Antonio. Not knowing what to expect from the conference, I’d gone with the idea that, as a trying-to-get-published romance writer, I was going to go all in, attend every workshop on craft and publishing, listen to every professional chat, set up as many editor and agent appointments as I was allowed, and basically do everything and see everything offered. What’s that old saying: you make plans and God laughs? Yeah. Describes me perfectly. The reality was so very different from what I’d planned, that it was almost comical. First of all, there was no way I could attend every single workshop I wanted because so many of them overlapped or were at the same time as the others. I hadn’t realized I could see the full schedule on line before going, so I’d just assumed I’d be able to see what I wanted. Nope. Lesson learned? Plan ahead. Read through the online listing (now that you know it’s there!) and consider each class/workshop/chat for what it will bring to you as a writer. The conference is available on audio you can purchase, so if you miss classes, you can still hear their useful info when you get home. I signed up for the Agent/Editor appointments. You were allowed one of each, so I scrolled through their names, saw a few big time agent names I recognized, then the publishers I knew about and made my choices. Again, God must have been chuckling big-time at my choices. Why? Because I hadn’t done any research on the people I was going to speak with. The Agent specialized in historical romance and YA. I write contemporary adult romance. The editor was from a house that was acquiring only through agents. Double flub on my part. Lesson learned? Research. Every single one of those agents and editors had a link to their websites, agencies, and publishing houses. If I’d done my due diligence and clicked on the one I wanted to meet with, I would have known before choosing them that they weren’t going to be interested in me or my work. Along with that, do not bring twenty typed copies of your manuscript to give to potential agents/editors. They don’t want to be schlepping a ton of unnecessary stuff home with them. This is the age of email and attachments. confusedSince this was my first RWA I had no idea all the “stuff” (and by stuff I mean swag and books) you receive at the conference. Every publishing house gives out complementary books during their spotlight events; every breakfast, lunch and dinner has a guest speaker who also leave a book or two on every chair; the Goodie room is chock full of swag, free books, and just…stuff. I brought one suitcase with me that was already stuffed with my own stuff. Now I had over 6o free books and no room. Shipping them would have cost about $100.00. Lesson learned? Bring an extra bag/suitcase. You will be happy you did. Again, since this was my first conference, I wanted to promote myself as a professional, so I brought nice clothes and outfits and shoes to go with them. Because I’m short all my shoes are 4 inches or above. If anyone has ever spent 12 hours in five inch heels you know the kind of agony I was in each and every night. Lesson learned? Dress appropriately, but comfortably. Kitten heels would have been fine! You want to make a good impression, especially on agents and editors, but you don’t need to look like you just stepped out of the pages of Vogue, or like you just crawled out of bed after a binge-drinking night at the hotel bar. Realize you are going to see and possibly meet some of your all time favorite authors. It’s okay to fan-girl. It’s not okay to stalk. I stalked Nora Roberts at my first conference. The moment I saw her across the hotel lobby I simply lost my mind. She was on her way out of the building for a cigarette break. I am ashamed to admit this, but I followed her. It was like I was in some kind of trace. I knew what I was doing was illegal in 50 states, but I had no will to stop myself. When she stopped outside and lit up, I stood in the vestibule behind the glass doors just…watching her smoke. After a minute I realized what I was doing and snapped out of. Then I spotted Jill Shalvis on the escalator going down while I was going up. I jumped off and headed back down and followed her into the hotel coffee shop. Again… I was in a trance, I swear! Lesson learned? Be prepared to meet your writing idols but don’t do anything you could get arrested for!! When I spotted three twenty-somethings at the Literacy signing squeal like pigs when they met Jayne Ann Krentz, it drilled that lesson home. One of the best things I did at the first conference was attend the RWA First Timer’s presentation. It was filled with helpful hints about how to get the most out of the conference without feeling overwhelmed, or as if you missed something. I highly recommend setting aside the two hours of the class and fitting it into your schedule. This year the conference is in Orlando/Disney. In July. Florida in July is not a time frame for curly haired gals like me, so this year will bring its own set of problems and concerns! But I’m still going because I don’t want to miss the exciting, informative, and fun events and classes being offered. I’ll just need to pack an extra canister of hairspray. Or maybe more than just one extra. Peggy Jaeger is a contemporary romance writer who writes about strong women, the families who support them, and the men who can’t live without them.

Family and food play huge roles in Peggy’s stories because she believes there is nothing that holds a family structure together like sharing a meal…or two…or ten. Dotted with humor and characters that are as real as they are loving, Peggy brings all topics of daily life into her stories: life, death, sibling rivalry, illness and the desire for everyone to find their own happily ever after. Growing up the only child of divorced parents she longed for sisters, brothers and a family that vowed to stick together no matter what came their way. Through her books, she has created the families she wanted as that lonely child.

Tying into her love of families, her children's book, THE KINDNESS TALES, was illustrated by her artist mother-in-law. Peggy holds a master's degree in Nursing Administration and first found publication with several articles she authored on Alzheimer's Disease during her time running an Alzheimer's in-patient care unit during the 1990s. In 2013, she placed first in two categories in the Dixie Kane Memorial Contest: Single Title Contemporary Romance and Short/Long Contemporary Romance. In 2017 she came in 3rd in the New England Reader's Choice contest for A KISS UNDER THE CHRISTMAS LIGHTS and is a finalist in the 2017 STILETTO contest for the same title. A lifelong and avid romance reader and writer, she is a member of RWA and her local New Hampshire RWA Chapter.

Website/Blog || Twitter || Amazon Author Page || Facebook || Pinterest || Goodreads  || Instagram

Thoughts on being an “RT VIRGIN”

~ By Peggy Jaeger

This past week I’ve been in the lovely city of Atlanta for my very first RT Convention. I’ve been hearing about RT for a long time, but have never had the opportunity to attend until this year, so I came without any expectations and a whole bag of nervous energy.

I’m that girl who spends a lot of time in her hotel room during conference downtown writing and blogging. I usually don’t take advantage of the parties or any networking prospects because I’m basically an introvert.

This year, though, one of my New Year’s resolutions was to “get myself out there” more at conferences and conventions. Talk to fans, publishers, agents, and other authors. Start up conversations, and ask questions – two things I’m not comfortable doing. I shouldn’t have been concerned about looking pushy or annoying to strangers, because at RT no one is a stranger! I just love that concept.

Peggy Jaeger with RT conference badgeRT is, in my mind, an awful lot like Comic Con for Romance Lovers. There are themed parties, where fans and authors alike go all out dressing up in period costumes. There are scavenger hunts, photo ops with the most hunky of male cover models, chocolate parties, movie nights – you think of it, and RT is doing it. Billed as a book lovers conference, I found RT was heavily stacked with romance readers. Most romance conferences I’ve attended have been heavy on the writer end of the spectrum, so it was eye-opening for me as a romance writer to actually connect with the people who put us, and keep us, in business – the reader.

I met some of the most delightful, well-read and well-rounded people I’ve ever met this week. And I met them while waiting in line for events, at workshops, and at book signings. These readers and romance fans know what they like. They move the industry in the direction they want it to go by reading, talking, blogging about, and promoting their favorite author’s work. I had one new fan to me, who was also an independent bookseller, say she loved my book so much she promoted it at her store. You gotta love that!

A few things I learned this week that I wish I had known prior to attending RT, though, needs mentioning.

First of all, be prepared for crowds. Big crowds. Disney-theme-park-during-school-vacation crowds. This convention is held once a year and fans/readers/authors /industry people come from all across the globe. This isn’t some dinky little get together; there are literally thousands of people attending.

Because of these crowds, be prepared to wait in line for everything. Everything. Every book signing, every workshop, every author meet and greet, every giveaway. I thought I was being proactive getting to an event scheduled for 5:15 at 4:50. Nope. There were 500 people ( not kidding!) in line ahead of me.

Bring snacks and something to drink with you wherever you go, whether it’s to a workshop or an event. Believe me, you’ll need it.

Wear comfortable shoes and clothing. I know this sounds like common sense, but as an author, I still feel fans want to see you in a dressy, professional, romance-writer-like outfit complete with stocking and heels. Because I think this way, my feet hurt and when I had to wait in line, I couldn’t sit on the floor like everyone who was dressed comfortably because I had a skirt and stilettos on, and by the end of a very long days, my legs turned to jello. Flats and jeans are, truly, acceptable wear.

If you’re an author, always ALWAYS  have some kind of author swag on you. Business cards, placards, notebooks, chapsticks, whatever has your name on it and whatever you routinely give away, carry it with you. I had more readers ask me for a business card so they could remember my name than I’ve ever been asked before.  Luckily, I’d filled my purse with them, and new release promo cards.

Be approachable and open. This was the hardest one for me because, you know…introvert, here! A smile and a “how are ya doing?” went miles in gathering new readers to me. Love that.

I’m so glad I made that New Year’s resolution. RT has been one of the most intense, interesting, and rewarding book conventions I’ve ever attended. I’m already planning on being in RENO next year for RT2018.

Peggy Jaeger is a contemporary romance author who writes about strong women, the families who support them, and the men who can't live without them.  You can read all about her writing journey, and more about her time at RT, at http://peggyjaeger.com

Rejection. . .

peggy~ By Peggy Jaeger What’s a 9 letter word for: refusal, dismissal, forsaking? Here’s a hint: the answer starts with an r, can make you cry your eyes out, and eat an entire package of Milano cookies in one sitting. Make that 2 packages. Got it yet? Yup. REJECTION. As a writer I’ve experienced my fair share of rejection from everyone from editors to literary agents, to publishers. I‘ve had synopses discarded, proposals denounced, queries snubbed, and outlines slighted. I’ve been rejected in person, in print, in emails, in snail-mail, via phone and even once in a text. The first time I’d ever been rejected by an editor I was 25. I’d already had over a dozen fictional short stories published in literary magazines, and had been writing non-fiction articles concerning health care and nursing issues for a few years. I’d sent an article proposal based on my master’s thesis to a well-known nursing journal I’d already been published in twice. I thought my topic was timely and felt it would make a great addition to their monthly publication. I waited three months for a reply. Just as I was about to call them – this was eons before email was available and we were ALLOWED to call editors, I received a form rejection letter. I was told the topic for the article was not relevant to the present nursing environment. Was I crushed? You betcha. Was I pissed off? To say the least. Did I want literary revenge? Hell, yeah! Did I do anything about it? Of course I did. When I finished the gallon of Cherry Garcia that I kept hidden in my freezer for emotional emergencies, I queried another nursing journal. In a week I received a phone call from the Editor-in-Chief who wanted the article  - which she referred to as UBER-RELEVANT  - for their July issue. The takeaway I got from this experience? Not everyone is going to like what you write. But someone will. Flash forward several years to when I started writing book length fiction. When I was done with my first novel, I began the literary agent query route. I sent over 75 queries to agents who specialized in representing what I wrote: medical thrillers. Over 95 % of the responses I got back were form rejection letters. Three agents actually addressed me by name and told my why the weren’t choosing to represent my work, and two asked me to change the book completely around to what they thought might sell, and then they would consider – maybe –representing me. When the box of Dunkin’ Donuts was gone, I picked up one of the responses I received which had been positive. I still have this rejection letter. The part that stuck out so plainly to me, read: “While I do not feel I can devote the time and attention to representing this work that it needs, please be assured, you are a very good writer, and it only takes one person to say “yes” for you to be published. Unfortunately, I’m not that person, but I believe she or he is out there and you will connect with them. Good luck, and I know I will see your name on a book jacket some day.”  This was without doubt the nicest rejection I’d ever received and still is. If all rejection letters could be written this way I believe we would have a great deal less depressed authors milling about. Now, the takeaway I got from this letter? You got it; same as before: not everyone is gong to like what your write. But someone will. It only takes that one someone – be it an agent, editor, or publisher, and all those rejections lining your file cabinet drawers will seem inconsequential and irrelevant. Or they will seem like what they really are: the dues you’ve paid for persistence and perseverance. As a writer, rejection of your work is part of the road you will travel on the way to publication. Yes, it hurts for someone to tell you they don’t like or want your work. Yes, it blows big time to have someone in a position of literary power tell you what you’ve written is not pertinent or that they don’t know how they could market it effectively. And yes, it destroys your soul when you’re rejected flat out, with no reason why, in a dry worded form letter. But... It only takes one “YES.” Peggy Jaeger is a contemporary romance author who writes about strong women, the families who support them, and the men who can't live without them.  You can read all about her writing journey at http://peggyjaeger.com